According to a detailed series by McKinsey consulting group retailers must begin to consider the safest customer experiences possible in a world where we are adapting to a new normal.
“Customer experience (CX) leaders are more resilient during recessionary periods, experiencing shallower troughs and quicker recovery.”
Don't have time to read right now? Just do these.
Focusing in on winning on SafeX for now, it's not too dissimilar to what AR does for our shoppers right now - alleviate anxiety.
At Plop, we know size and style are the two biggest concerns that inhibit conversions on our retailer's sites. by providing experiences that reduce or even eliminate those concerns we have doubled our customer's conversion rates. Today, customers want to be able to either avoid the store or get in and out as safely as possible. It's a big challenge.
One thing that is the saving grace for a lot of their customers is their online store. In combination with AR, 0% financing and free delivery are playing key roles in providing a frictionless and safe customer experience - allowing them to shop from home, confidently and safely.