November 2, 2022

How Made.com 3Xd Their Add to Cart Rates

MADE’s intuitive, augmented reality experience attracted thousands of people to the MADE.COM retail site, and many became new customers. Between February 8–March 22, 2021, the campaign achieved:

  • 2.5X conversion rate when product viewed in augmented reality
  • 3X add-to-cart rate when product viewed in augmented reality
  • 40% increase in ad recall driven by augmented reality
  • 63,000 additional sessions on MADE.COM site driven by augmented reality, of which more than 90% were new users

Four different ad variations were created to preview the augmented reality experience. They were shown in Facebook News Feed to people using Apple’s mobile iOS devices, while MADE’s usual video ads ran on both Facebook and Instagram. All of the ads were targeted to UK adults aged 20–65.

At MADE, our ambition is to redefine furniture and homeware shopping by creating exciting, digital-first experiences to really connect with our customers. Our latest collaboration with Facebook, using “real world” augmented reality, has proven to be a meaningful tool in helping customers deeply engage with our product, and fully immerse in the MADE experience in the comfort of their own home.

Matt Pollington

Director, Performance Marketing